Abstract: In order to effectively cope with all kinds of emergencies in the FMCG market and improve the supply capacity of the FMCG system, it is particularly important to quantitatively assess the supply capacity of FMCG and construct and improve the FMCG supply capacity assessment system. Firstly, the hierarchical analysis method is used to determine the key indicators and their weights that affect the supply capacity of FMCG under the background of emergencies through scientific decomposition and comprehensive comparison, so as to ensure the comprehensiveness and rationality of the assessment system, and ultimately obtain 4 first-level indicators and 20 second-level indicators. Secondly, FMCG enterprise K’s supply capacity during the epidemic is evaluated in depth by combining the fuzzy comprehensive evaluation method. The results show that the overall supply capacity of fast-moving consumer goods company K was excellent during the epidemic period, with scores of 4.5 or above in four aspects: pre prevention, incident response, in-process disposal, and post recovery, reaching a "very good" level.

Key words: fast moving consumer goods, supply capacity, fuzzy comprehensive evaluation