Abstract: This study takes the new media as the breakthrough point, carries out questionnaires and combines the online -of line science popularization activities. Finally, this research summarizes the operation strategies of fire science popularization based on new media, analyzes the current situation of family fire safety, and explores the radiation interactive fire science popularization mode. The questionnaire survey shows that popularizing life-related fire knowledge in the form of graphics and video is the most popular among users, and cooperation with professional institutions can effectively improve the effectiveness of science popularization. The analytic hierarchy process is applied to analyze the current situation of family fire safety. The results show that the high expectation for fire safety and the current situation of inaction have become the main contradiction, and the primary and secondary school is expected by parents for fire knowledge education. This study combines campus fire science popularization activities with new media. Practice has proved that this model can effectively improve the attention and hits of the new media platform, and form a radiation science popularization effect for the whole family, and promote the construction of the fire science popularization environment of "everyone wants popularize, everyone dares popularize, and everyone masters popularize".

Key words: colleges and universities, primary and middle school, family, fire science popularization, new media, questionnaire